Remember the movie Groundhog Day?
If you don’t remember it…here’s a refresher…
A man (Bill Murray) suddenly finds himself caught in a time loop, destined to relive the same day over and over again until he finally gets it right…and gets the girl.
In real life, although it would come in handy at times, you and I normally don’t have the ability to create time loops.
However, with email marketing, we kind of do.
You see, we can track who opens our emails and who doesn’t. So what happens if you segment out those who don’t open an email and resend them the same message with a different subject line?
It can bump up your overall response another 25% to 50%.
Imagine the possibilities. This nifty little tip could easily be worth thousands of dollars to you immediately.
Want more help with your email marketing? I’m here for you.
Karl FreitagKarl Freitag helps companies boost sales with email marketing. He is well established as a top direct response copywriter and was formerly Copy Director for a $120 million a year direct marketing company. He's also an award-winning boxing journalist, author of four science fiction books, photographer and table tennis player. He lives in Vero Beach, Florida.
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