Are You an Avatar?

Probably not.

But these days copywriters are often trained to create “avatars” (a template persona) for the market they’re writing to.

For example, they’ll invent “Earl,” a 47-year-old male, divorced, 2.3 kids, mid-level manager, workaholic, etc. Then in their copy, they’ll try to mimic the style and tone they’d use with “Earl” to sell him your product.

I don’t think much of the avatar method.

To me, it’s much better to keep it real.

I am writing to YOU.

You are a real person who has wants, needs, values, fears and goals.

I don’t need to make up “a persona.” I just want to tell YOU the truth in an entertaining way.

Even the best copy in the world won’t help if you’re not reaching the right market with a great offer. However, if you’re already having some success with mediocre copy, great copy can really open up the floodgates.

Contact me for an evaluation of your current marketing if you want to see how high is high.

Looking for a hired gun?

Did you know all copywriters aren’t the same?

If you think copywriters are just someone you hire to put words on a page, well, there are plenty of those around.

Online schools have been flooding the marketplace with thousands of so-called copywriters who hang out their shingle after watching a few videos and passing some easy open-book exams. Many of these writers are trained to use templates which can produce potentially decent cookie-cutter copy.

But fill-in-the-blank templated copy will only get you so far.

A really strong copywriter is much more than someone who fills in words on a template. They are a writer, behavioral psychologist and marketing troubleshooter all rolled into one.

To really help a client, I might not even write copy at all…even if that’s what they think they need.

What I do is come in not knowing anything about your business. Then, like peeling back the layers of an onion, we’ll explore all different kinds of opportunities.

Maybe you need new copy to better convey your message. But maybe you would be better off to completely reinvent your offer. Or maybe you have untapped profit possibilities in the back-end of your sales funnel (this is very common).

The thing is because I’m coming from outside your business, I’ll see things from a different perspective than you do.

If you want a pair of fresh eyes to look over your marketing, why not block out some consulting time and say, “Here’s all our advertising. What do we need to do to fix it?”

The Email Time Loop Trick

Remember the movie Groundhog Day?

If you don’t remember it…here’s a refresher…

A man (Bill Murray) suddenly finds himself caught in a time loop, destined to relive the same day over and over again until he finally gets it right…and gets the girl.

In real life, although it would come in handy at times, you and I normally don’t have the ability to create time loops.

However, with email marketing, we kind of do.

You see, we can track who opens our emails and who doesn’t. So what happens if you segment out those who don’t open an email and resend them the same message with a different subject line?

It can bump up your overall response another 25% to 50%.

Imagine the possibilities. This nifty little tip could easily be worth thousands of dollars to you immediately.

Want more help with your email marketing? I’m here for you.

Email = Wildly Profitable

Email is not just a communications channel.

It’s a profit center. For many companies, email marketing accounts for 30-40% of their overall revenues.

A few years ago, the Direct Marketing Association reported in their annual DMA Statistical Fact Book that email marketing generates an average 4,300% ROI. In other words, they claim for every $1 spent, you get $43 back.

Another DMA study showed an average ROI of 3,800% with one in five companies generating more than 7,000%!

The bottom line is email is ridiculously more cost effective than social media, direct mail or pay-per-click.

That’s why 91% of B2B companies and 77% of B2C companies have an email marketing program.

Which also shockingly means that many thousands of companies aren’t doing email marketing at all. And as we see every time we glance inside our own inboxes, hundreds of thousands more are doing it badly.

If you’re not happy with your email results, I can help.

Need emails that convert?

I specialize in persuasive autoresponder sequences, daily broadcast emails and landing pages.

Since I’m an email specialist, I practice what I preach and get most of my clients through cold or warm email outreach.

Where do I find clients? Easy. There are companies with weak marketing all over. When I see someone I know I can help, I reach out via email and start a dialog.

I don’t try to pitch or sell.

My primary goal is simply to make contact, learn more about your business, and then together we see if it makes sense for us to work together.

It really comes down to R.O.I. You want to get back multiples of what you invest. For example, if you commission an autoresponder sequence of ten emails for say $5,000, it’s not unreasonable for you to make $50,000 or $100,000 from those emails.

Of course, a lot of this depends on your industry, list size and offer.

If you’re a start-up with no list, I’m probably not right for you. My market is established small- to medium-sized companies who understand the value of having a robust email marketing program.

If your annual sales are in the millions and you’re NOT already generating significant revenue from email marketing, you’re very likely leaving a lot of money on the table.

I can help you fix that.

Why your “free report” doesn’t work as well as it used to

For many years, the venerable “free report” has been the workhorse tool that practically every business uses to generate leads.

That’s the problem. *Everyone* is doing it. Potential customers and clients are hit by a barrage of free report offers every day.

The result? Free reports are now losing much of their impact.

But, here’s good news. There’s something you can do that’s often converting way better — and it has a higher perceived value to boot.

After you learn about this new method, you’ll want to retire your tired, old free report for good.

Connect with me for details.