Remember the movie Groundhog Day?
If you don’t remember it…here’s a refresher…
A man (Bill Murray) suddenly finds himself caught in a time loop, destined to relive the same day over and over again until he finally gets it right…and gets the girl.
In real life, although it would come in handy at times, you and I normally don’t have the ability to create time loops.
However, with email marketing, we kind of do.
You see, we can track who opens our emails and who doesn’t. So what happens if you segment out those who don’t open an email and resend them the same message with a different subject line?
It can bump up your overall response another 25% to 50%.
Imagine the possibilities. This nifty little tip could easily be worth thousands of dollars to you immediately.
Want more help with your email marketing? I’m here for you.
Email is not just a communications channel.
It’s a profit center. For many companies, email marketing accounts for 30-40% of their overall revenues.
A few years ago, the Direct Marketing Association reported in their annual DMA Statistical Fact Book that email marketing generates an average 4,300% ROI. In other words, they claim for every $1 spent, you get $43 back.
Another DMA study showed an average ROI of 3,800% with one in five companies generating more than 7,000%!
The bottom line is email is ridiculously more cost effective than social media, direct mail or pay-per-click.
That’s why 91% of B2B companies and 77% of B2C companies have an email marketing program.
Which also shockingly means that many thousands of companies aren’t doing email marketing at all. And as we see every time we glance inside our own inboxes, hundreds of thousands more are doing it badly.
If you’re not happy with your email results, I can help.
I specialize in persuasive autoresponder sequences, daily broadcast emails and landing pages.
Since I’m an email specialist, I practice what I preach and get most of my clients through cold or warm email outreach.
Where do I find clients? Easy. There are companies with weak marketing all over. When I see someone I know I can help, I reach out via email and start a dialog.
I don’t try to pitch or sell.
My primary goal is simply to make contact, learn more about your business, and then together we see if it makes sense for us to work together.
It really comes down to R.O.I. You want to get back multiples of what you invest. For example, if you commission an autoresponder sequence of ten emails for say $5,000, it’s not unreasonable for you to make $50,000 or $100,000 from those emails.
Of course, a lot of this depends on your industry, list size and offer.
If you’re a start-up with no list, I’m probably not right for you. My market is established small- to medium-sized companies who understand the value of having a robust email marketing program.
If your annual sales are in the millions and you’re NOT already generating significant revenue from email marketing, you’re very likely leaving a lot of money on the table.
I can help you fix that.
For many years, the venerable “free report” has been the workhorse tool that practically every business uses to generate leads.
That’s the problem. *Everyone* is doing it. Potential customers and clients are hit by a barrage of free report offers every day.
The result? Free reports are now losing much of their impact.
But, here’s good news. There’s something you can do that’s often converting way better — and it has a higher perceived value to boot.
After you learn about this new method, you’ll want to retire your tired, old free report for good.
Connect with me for details.