Your headline is the most important part of your LinkedIn profile. Not only is it what your potential customers see when they search and connect, it’s also critical for getting your keywords into search results on Google, as well as LinkedIn. LinkedIn headlines have a 120 character limit so you need to choose your words […]

Probably not. But these days copywriters are often trained to create “avatars” (a template persona) for the market they’re writing to. For example, they’ll invent “Earl,” a 47-year-old male, divorced, 2.3 kids, mid-level manager, workaholic, etc. Then in their copy, they’ll try to mimic the style and tone they’d use with “Earl” to sell him […]

Did you know all copywriters aren’t the same? If you think copywriters are just someone you hire to put words on a page, well, there are plenty of those around. Online schools have been flooding the marketplace with thousands of so-called copywriters who hang out their shingle after watching a few videos and passing some […]

Remember the movie Groundhog Day? If you don’t remember it…here’s a refresher… A man (Bill Murray) suddenly finds himself caught in a time loop, destined to relive the same day over and over again until he finally gets it right…and gets the girl. In real life, although it would come in handy at times, you […]

Email is not just a communications channel. It’s a profit center. For many companies, email marketing accounts for 30-40% of their overall revenues. A few years ago, the Direct Marketing Association reported in their annual DMA Statistical Fact Book that email marketing generates an average 4,300% ROI. In other words, they claim for every $1 […]

I specialize in persuasive autoresponder sequences, daily broadcast emails and landing pages. Since I’m an email specialist, I practice what I preach and get most of my clients through cold or warm email outreach. Where do I find clients? Easy. There are companies with weak marketing all over. When I see someone I know I […]

For many years, the venerable “free report” has been the workhorse tool that practically every business uses to generate leads. That’s the problem. *Everyone* is doing it. Potential customers and clients are hit by a barrage of free report offers every day. The result? Free reports are now losing much of their impact. But, here’s […]